Close
Egypt/UAE based company serving sports entities and federations in the MEA region.
90% is anyone’s optimum; it’s physically impossible to operate at 100% all the time but performing at 90% is realistic, doable, effective and sustainable. This is the kind of consistency we promise at 9inety.
In sports, everywhere you look there’s a 90 degree angle representing human forms, architectural spaces surrounding the field, its lines and the sports equipment that fill it with life.
Coincidentally, the world's most loved and most scalable sport, football, which could be enjoyed anywhere with any amount of players and possibly no equipment at all, is a 90-minute long game.
We believe that leadership dictates performance, the media dictates presentation, and the fans.. well they’re the ones who move the entire sports field!
We work to create the space for leadership to perform their roles without the constant distractions of handling repetitive minor issues and managing the never-ending stream of favours that weigh them down. We carry the weight so you can run.
By that, we massively widen the room for improvement across all facets of the sport because every individual in the industry is a player in the game, they deserve a benchmark experience that enables them to do their job top notch.. We serve the game!
Mohamed Thabet brings nearly 20 years of experience in Media, TV Broadcasting, Communications, and PR, having worked with top-tier international organizations such as FIFA and CAF. He has contributed to major global events including three Senior World Cups, two Youth World Cups, five Club World Cups, the FIFA Arab Cup, and the Olympics.
During his tenure at CAF, Thabet served as the Head of Media for over a decade. He also chaired the Communications and TV Committee for the 2021 World Men’s Handball Championship in Egypt
Now, as a consultant for organizations like CAF, FIFA, and Right to Dream as well as other international entities, his mission is to advance the sports by providing strategic support to those who are genuinely committed to the game.
